Marketing Metrics :   The Manager's Guide to Measuring Marketing Performance / 
Neil Bendle...[at al.] 
 - 4th edition 
 - US :   Pearson,   2021 
 - 491 p. ;  28 cm. 
<br/><br/> TVB.1/02370 (gốc)<br/> 
<br/><br/><label>ISBN: </label>9780136717133  1.225.000 đ 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Metrics
<br/><br/><label>Subjects--Index Terms: </label>Quản lý tiếp thị 
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR