TY  - BOOK
AU  - Bendle, Neil 
TI  - Marketing Metrics : : The Manager's Guide to Measuring Marketing Performance 
SN  - 9780136717133
U1  - 658.8 
PY  - 2021///
CY  - US : 
PB  - Pearson, 
KW  - Marketing
KW  - Metrics
KW  - Quản lý tiếp thị
N1  - TVB.1/02370 (gốc)

ER  -