TY  - BOOK
AU  - Lilien, Gary L. 
AU  - Rangaswamy, Arvind 
AU  - Bruyn, Arnaud De 
TI  - Principles of Marketing Engineering and Analytics
SN  - 9780985764821
U1  - 656.8 
PY  - 2017///
CY  -  : 
PB  - DecisionPro, Inc. , 
KW  - Marketing
KW  - Marketing Engineering
KW  - Marketing Analytics
KW  - Quản lý tiếp thị
KW  - Phân tích marketing
ER  -