Basic marketing : a marketing strategy planning approach /
William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.
- 16th ed.
- Boston : McGraw-Hill/Irwin, 2008
- 800 p. : col. ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.)
"The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition."