Kotler, Philip <br/><br/>
Marketing management / 
Philip Kotler, Kevin Keller. 
 - Twelfth ed. 
 - Upper Saddle River, NJ :  Pearson Prentice Hall,  c2006 
 - xxxix, 733 [45] p. :  28 cm. 
<br/><br/><label>ISBN: </label>013196853x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Subjects--Index Terms: </label>Marketing Thị trường Tiếp thị 
<br/><br/><label>Dewey Class. No.: </label>658.8