Strategic communications for nonprofits : a step-by-step guide to working with the media /
Kathy Bonk ... [et al.] ; foreword by Larry Kirkman.
- 2nd ed.
- San Francisco : Jossey-Bass, c2008
- xxii, 177 p. : ill. ; 28 cm.
- Jossey-Bass nonprofit guidebook series .
"A publication of the Communications Consortium Media Center." Rev. ed. of: Jossey-Bass guide to strategic communications for nonprofits / Kathy Bonk, Henry Griggs, Emily Tynes. c1999.
Includes bibliographical references and index.
The basics of strategic communications -- Elements of a strategic communications plan -- Conducting research and targeting audiences -- Framing and developing messages -- Navigating a changing industry -- Making the most of your resources -- Earning good media coverage -- Responding to a media crisis and managing backlash -- Selecting and training spokespeople -- Capitalizing on the power of partnerships -- Chapters online : graphics, advertising, and evaluation.