Ryans, Adrian B.,  1945- <br/><br/>
Beating low cost competition :  how premium brands can respond to cut-price rivals beating the competition / 
Adrian Ryans. 
 - Chichester, England ;  Hoboken, NJ :  John Wiley & Sons,  2008 
 - 272 p. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780470742976 (cloth : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand choice.<br/>Brand name products<br/>Marketing.<br/>Price cutting.<br/>Product management.
<br/><br/><label>Subjects--Index Terms: </label>Giảm giá Marketing. Quản lý sản phẩm 
<br/><br/><label>LC Class. No.: </label>HF5415.15   / .R93 2008 
<br/><br/><label>Dewey Class. No.: </label>658.8/27