TY  - BOOK
AU  - Ryans,Adrian B.
TI  - Beating low cost competition: how premium brands can respond to cut-price rivals beating the competition 
SN  - 9780470742976 (cloth : alk. paper)
AV  - HF5415.15  .R93 2008
U1  - 658.8/27 22
PY  - 2008///
CY  - Chichester, England, Hoboken, NJ
PB  - John Wiley & Sons
KW  - Brand choice
KW  - Brand name products
KW  - Marketing
KW  - Price cutting
KW  - Product management
KW  - Giảm giá
KW  - Quản lý sản phẩm
N1  - Includes bibliographical references and index
ER  -