Lovelock, Christopher H. Essentials of services marketing / Christopher Lovelock, Jochen Wirtz, Patricia Chew. - Singapore ; Hong Kong : Prentice Hall, 2009 - xxxii, 567 p. : 28 cm. E-B7/04632 (original, 3.080.520đ) ISBN: 9789810679958 9810679955 Subjects--Topical Terms: Service industries Subjects--Index Terms: Marketing Marketing dịch vụ Ngành dịch vụ Dewey Class. No.: 658.8 / LOV