Kotler, Philip. Principles of marketing : Creates more value for you / Philip Kotler, Gary Armstrong - 12th ed. - Upper Saddle River, N.J. : Prentice Hall, c2008 - 557 p. Original: E-C7/00777 ; Copy: E-C7/00778 ISBN: 0136132375 9780136132370 Subjects--Topical Terms: Marketing. Subjects--Index Terms: Quản lý tiếp thị Tiếp thị Dewey Class. No.: 658.8