Baran, Stanley J. <br/><br/>
Introduction to mass communication :  media literacy and culture / 
Stanley Baran. 
 - Updated 6th ed. 
 - New York :  McGraw-Hill,  2010 
 - 528 p. :  ill. (some col.) ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780077286408 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media and culture.<br/>Mass media.<br/>Media literacy.
<br/><br/><label>Subjects--Index Terms: </label>Phát thanh  Phương tiện truyền thông Truyền thông đại chúng 
<br/><br/><label>Dewey Class. No.: </label>302.23