Meeske, Milan D. <br/><br/>
Copywriting for the electronic media :  a practical guide / 
Milan D. Meeske. 
 - 5th ed. 
 - Belmont, CA :  Thomson/Wadsworth,  2006 
 - xvi, 312 p. :  ill. ;  28 cm. 
<br/><br/> Access card for free 4-month subscription to Infotrak (college ed.) inserted. 
<br/><br/>Includes bibliographical references (p. [305]-306) and index. 
<br/><br/><label>ISBN: </label>0534629148 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.<br/>Broadcast advertising.
<br/><br/><label>Subjects--Index Terms: </label>Phương tiện truyền thông  Quảng cáo 
<br/><br/><label>Dewey Class. No.: </label>659.13/2