TY  - BOOK
AU  - Meeske,Milan D.
TI  - Copywriting for the electronic media: a practical guide 
SN  - 0534629148
U1  - 659.13/2 22
PY  - 2006///
CY  - Belmont, CA
PB  - Thomson/Wadsworth
KW  - Advertising copy
KW  - Broadcast advertising
KW  - Phương tiện truyền thông
KW  - Quảng cáo
N1  - Access card for free 4-month subscription to Infotrak (college ed.) inserted; Includes bibliographical references (p. [305]-306) and index
ER  -