Hawkins, Del I.  <br/><br/>
Consumer behavior :  building marketing strategy / 
Delbert I. Hawkins, David L. Mothersbaugh. 
 - 12th ed. , International ed. 
 - New York :  McGraw-Hill Higher Education,  2012 
 - xxvii, 772 p. :  ill. ;  24 cm. +  1 CD 
<br/><br/> E-C7/01611-30 (original, 704.000 đ) 
<br/><br/> Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.  
<br/><br/><label>ISBN: </label>9780071315128 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Market surveys--United States
<br/><br/><label>Subjects--Index Terms: </label>Chiến lược tiếp thị Hành vi tiêu dùng Khảo sát thị trường 
<br/><br/><label>Dewey Class. No.: </label>658.8  / HAW