TY  - BOOK
AU  - Hawkins,Del I.
AU  - Mothersbaugh,David L.
TI  - Consumer behavior: building marketing strategy 
SN  - 9780071315128
U1  - 658.8 23
PY  - 2012///
CY  - New York
PB  - McGraw-Hill Higher Education
KW  - Consumer behavior
KW  - Market surveys
KW  - United States
KW  - Chiến lược tiếp thị
KW  - Hành vi tiêu dùng
KW  - Khảo sát thị trường
N1  - E-C7/01611-30 (original, 704.000 đ)
N2  - Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
ER  -