TY  - BOOK
AU  - Baran,Stanley J.
TI  - Introduction to mass communication: media literacy and culture 
SN  - 9780073378909
U1  - 302.23 23
PY  - 2010///
CY  - New York
PB  - McGraw-Hill Higher Education
KW  - Mass media
KW  - Mass media and culture
KW  - Audiences
KW  - Media literacy
KW  - Phương tiện truyền thông
KW  - Truyền thông đại chúng
N2  - Encourages students to be active media consumers and gives them an understanding of the role that the media play in both shaping and reflecting culture. This book features an updating of industry statistics, examples from the Iraq war, and the Presidential election
ER  -