TY  - BOOK
AU  - Baran,Stanley J.
TI  - Introduction to mass communication: media literacy and culture 
SN  - 9780073526157
U1  - 302.23 23
PY  - 2012///
CY  - New York, NY
PB  - McGraw-Hill
KW  - Mass media
KW  - Mass media and culture
KW  - Audiences
KW  - Media literacy
KW  - Phương tiện truyền thông
KW  - Truyền thông đại chúng
N2  - Encourages students to be active media consumers and gives them an understanding of the role that the media play in both shaping and reflecting culture.a practical, applied approach to technology. This title addresses two significant challenges that instructors face in teaching course: trying to make course interesting and challenging, and trying to teach to students with a variety of computer backgrounds. It contains application to engage students who might be familiar with technology.
ER  -