Wikibrands : reinventing your company in a customer-driven marketplace /
Sean Moffitt, Mike Dover.
- New York : McGraw-Hill, 2011
- xv, 318 p. : ill. ; 24 cm.
Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies--and enthusiastic online communities--one click at a time. --from publisher description
0071749276 9780071749275
Branding (Marketing) Internet marketing Product management