TY  - BOOK
AU  - Moffitt,Sean
AU  - Dover,Mike
TI  - Wikibrands: reinventing your company in a customer-driven marketplace 
SN  - 0071749276
U1  - 658.827 23
PY  - 2011///
CY  - New York
PB  - McGraw-Hill
KW  - Branding (Marketing)
KW  - Internet marketing
KW  - Product management
KW  - Marketing
KW  - Quản lý tiếp thị
N2  - Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies--and enthusiastic online communities--one click at a time. --from publisher description
ER  -