TY  - BOOK
AU  - Mayer,Richard E.
TI  - Multimedia learning
SN  - 9780521735353
U1  - 371.33467 23
PY  - 2009///
CY  - Cambridge ; New York
PB  - Cambridge University Press
KW  - Computer-assisted instruction
KW  - Computergestuurd onderwijs
KW  - Interactive multimedia
KW  - Công nghệ giáo dục
KW  - Phương tiện truyền thông giáo dục
N2  - Richard E. Mayer examines whether people learn more deeply when ideas are expressed in words and pictures rather than in words alone. He reviews 12 principles of instructional design that are based on experimental research studies and grounded in a theory of how people learn from words and pictures. The result is what Mayer calls the cognitive theory of multimedia learning
ER  -