THE IMPACT OF CORPORATE CULTURAL IN VIETNAMESE COMPANIES : A CASE STUDY OF VIETINBANK, HOAN KIEM BRANCH : Khóa luận tốt nghiệp cử nhân Kinh doanh ngành Kế toán /
Lê Văn Quỳnh ; Nghd. : Đào Thị Thu Giang
- Hà Nội : KQT, 2011
- 68 tr. + 1 CD-ROM
Khóa luận tốt nghiệp cử nhân Kinh doanh nghành Kế toán -- Khoa Quốc tế. Đại học Quốc gia Hà Nội, 2011
The graduation project represents the results of research on impact of corporate culture in Vietnamese companies. The objectives of the project were to understand impacts of corporate culture in Vietnamese companies which shows the importance of corporate culture. Benefits of adopting corporate culture will create a unique style and attitude for each company, creating centripetal force for the entire company, helps companies boost innovation and invention, and attract more customers. In this thesis, the researcher uses case study of VietinBank, Hoan Kiem Branch because this Branch may be given more accurate information and able to take the right actions.
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