52 rules of engagement to attract and retain customers for life Fragasso, Philip M. 1950- creator text xxc Hoboken, N.J John Wiley & Sons 2008 monographic eng xx, 279 p. ; 23 cm. Praise for MARKETING for RAINMAKERS. "In a business environment where everything looks the same to the consumer, Phil Fragasso helps his clients rise above the competition. His innovative methods and thought-provoking ideas helped our sales force seriously consider ways they might differentiate themselves from the crowd.". --Todd Clarke, President, CLS Investment Firm. "Phil Fragasso is a marketing leader with a track record of success demonstrating that good sales and marketing ideas can also be fun. He has a history of introducing breakthrough marketing techniques applicable to. Phil Fragasso. College readers Customer relations Customer services Marketing Marketing. Tiếp thị 658.8 9780470247532 ISVNU 120309 20200924215551.0 VNU150137701 vie