TY  - BOOK
AU  - Fragasso,Philip M.
TI  - Marketing for rainmakers: 52 rules of engagement to attract and retain customers for life 
SN  - 9780470247532
U1  - 658.8 23
PY  - 2008///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - College readers
KW  - Customer relations
KW  - Customer services
KW  - Marketing
KW  - Tiếp thị
N2  - Praise for MARKETING for RAINMAKERS. "In a business environment where everything looks the same to the consumer, Phil Fragasso helps his clients rise above the competition. His innovative methods and thought-provoking ideas helped our sales force seriously consider ways they might differentiate themselves from the crowd.". --Todd Clarke, President, CLS Investment Firm. "Phil Fragasso is a marketing leader with a track record of success demonstrating that good sales and marketing ideas can also be fun. He has a history of introducing breakthrough marketing techniques applicable to
ER  -