TY  - BOOK
AU  - Poston,Leslie
TI  - Social media metrics for dummies
SN  - 9781118027752
U1  - 658.8 
PY  - 2012///
CY  - Hoboken
PB  - Wiley
KW  - Internet marketing
KW  - Marketing research
KW  - Online social networks
KW  - Marketing
KW  - Quản lý tiếp thị
KW  - Tiếp thị
N2  - With so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts. This fun and friendly guide helps you determine which tool will serve you best for understanding your online audience. You'll learn to sift through all the information available about social media monitoring and metrics so that you can listen to what is being said about your business, read your analytic dashboard, understand what metrics mean for you, calculate your return on investment (ROI), and apply your findings to future social media marketing campaigns.
ER  -