Grewal, Dhruv Marketing / Dhruv Grewal, Michael Levy - 5th ed. - New York, NY : McGraw-Hill Education, 2016 - li, 679 pages : illustrations (chiefly color) ; 29 cm. ISBN: 9780077729028 Subjects--Topical Terms: Marketing Subjects--Index Terms: Quản lý tiếp thị Dewey Class. No.: 658.8