01384nam a2200229 a 4500001001300000005001700013008004100030020001800071040003000089041000800119044000800127082001600135100002000151245010800171260005100279300002100330520070700351650002301058650001501081650002701096653003101123VNU18013814920200924215611.0120309s2012    xxc|||||||||||||||||eng||  a9781118315224  aISVNUbviecISVNUeaaacr20 aeng  axxc74a658.8122231 aStratten, Scott14aThe book of business awesome :bhow engaging your customers and employees can make your business thrive  aNew York, NY :bJohn Wiley & Sons, Inc.,c2012  a228 p. ;c24 cm.  aUnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together-one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do. 0aCustomer relations 0aManagement 0aRelationship marketing  aQuản lý tiếp thị