The how engaging your customers and employees can make your business thrive Stratten, Scott creator text xxc New York, NY John Wiley & Sons, Inc. 2012 monographic eng 228 p. ; 24 cm. UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together-one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do. Customer relations Management Relationship marketing Quản lý tiếp thị 658.812 9781118315224 ISVNU 120309 20200924215611.0 VNU180138149 vie