Keegan, Warren J. <br/><br/>
Global marketing / 
Mark C. Green, Warren J. Keegan 
 - 10th ed. 
 - Harlow, United Kingdom :    Pearson Education, Limited,  2020 
 - 629 p.  28 cm. 
<br/><br/><label>ISBN: </label>9781292304083 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>Management<br/>International trade<br/>Exports
<br/><br/><label>Subjects--Index Terms: </label>Quản lý tiếp thị 
<br/><br/><label>Dewey Class. No.: </label>658.8  / GRE