Zeithaml, Valarie A. <br/><br/>
Services marketing :   integrating customer focus across the firm / 
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. 
 - 7th ed. 
 - New York :    McGraw-Hill Education, cop.,   2018 
 - xxviii, 514 p. ;  28 cm. 
<br/><br/><label>ISBN: </label>9780078112102 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries<br/>Marketing<br/>Customer services
<br/><br/><label>Subjects--Index Terms: </label>Quản lý tiếp thị Dịch vụ khách hàng 
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZEI