00913cam a2200265 i 45000010009000000050017000090080041000260200026000670400013000930820015001061000021001212450189001422600046003313000028003775000020004056500024004256500026004496500028004756500017005036500024005206530022005446530031005666530035005977000015006321848889720210331130335.0150211s2015    njua          001 0 eng    a9781119059721 (cloth)  aDLCcDLC00a658.8bDEM1 aDempster, Craig.14aThe rise of the platform marketer :bperformance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /cCraig Dempster and John Lee.  aHoboken, N.J. :bJohn Wiley & Sons,c2015  axii, 228 pages :c23 cm  aIncludes index. 0aInternet marketing. 0aInternet advertising. 0aRelationship marketing. 0aSocial media 0aCustomer relations.  aQuản lý chung  aQuản lý tiếp thị  aTiếp thị trên internet1 aLee, John,