The
rise of the platform marketer
performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms
Dempster, Craig.
creator
Lee, John
text
nju
Hoboken, N.J
John Wiley & Sons
2015
monographic
eng
xii, 228 pages : 23 cm
Craig Dempster and John Lee.
Includes index.
Internet marketing
Internet advertising
Relationship marketing
Social media
Customer relations
Quản lý chung
Quản lý tiếp thị
Tiếp thị trên internet
658.8 DEM
9781119059721 (cloth)
DLC
150211
20210331130335.0
18488897