TY  - BOOK
AU  - Barnes,Roy A.
AU  - Kelleher,Bob
TI  - Customer experience for dummies
SN  - 9781118725603
U1  - 658.8 
PY  - 2015///
CY  - Hoboken, N.J.
PB  - Wiley Publishing
KW  - Customer services
KW  - Customer relations
KW  - Relationship marketing
KW  - Quản lý chung
KW  - Quản lý tiếp thị
N2  - You know that creating an engaging customer experience is essential to keep your company relevant and top of mind. Barnes and Kelleher offer practical, easy-to-implement solutions for incorporating customer engagement into your business plans to attract loyal, happy customers
UR  - http://www.loc.gov/catdir/enhancements/fy1513/2014937865-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1516/2014937865-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1603/2014937865-t.html
ER  -