Mothersbaugh, David L <br/><br/>
Consumer Behavior: Building Marketing Strategy / 
David L. Mothersbaugh, Del I. Hawkins, Susan Bardi Kleiser 
 - 14th ed., Global ed. 
 - New York :   Mc Graw Hill,   2020 
 - 814 p. ;  28 cm. 
<br/><br/><label>ISBN: </label>9781260100044 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior	<br/>Market surveys
<br/><br/><label>Subjects--Index Terms: </label>Tiếp thị Nghiên cứu thị trường 
<br/><br/><label>Dewey Class. No.: </label>658.83  / MOT