TY  - BOOK
AU  - Mothersbaugh, David L
AU  - Hawkins, Del I
AU  - Kleiser, Susan Bardi 
TI  - Consumer Behavior: Building Marketing Strategy
SN  - 9781260100044
U1  - 658.83 
PY  - 2020///
CY  - New York : 
PB  - Mc Graw Hill, 
KW  - Consumer behavior	
KW  - Market surveys
KW  - Tiếp thị
KW  - Nghiên cứu thị trường
ER  -