Thư viện Search for 'su:"Communication in marketing."'

Advertising campaign strategy : a guide to marketing communication plans /

By Parente, Donald.. Mason, Ohio : Thomson/South-Western, 2004 . xxvii, 404 p. : 24 cm.. 0324271905

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Integrated advertising, promotion, and marketing communications /

By Clow, Kenneth E.. Upper Saddle River, N.J. : Prentice Hall, 2010 . xxi, 454 p. : 28 cm.. 0136079423 (pbk. : alk. paper) | 9780136079422 (pbk. : alk. paper)

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Integrated marketing communications /

By Ouwersloot, Hans.. London : McGraw-Hill, 2008 . xviii, 523 p. : , Formerly CIP. 27 cm.. 0077111206 | 9780077111205

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Advertising and promotion : an integrated marketing communications perspective /

By Belch, George E.,. New York : McGraw-Hill/Irwin, 2012 . xxxiv, 828 p. : , Includes instructors'manual ; E-C7/01395-01414 (original, 510.000đ) 29 cm.. 0071314407 | 9780071314404

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Marketing communications : interactivity, communities and content /

By Fill, Chris. England : Pearson, 2009 . xxxvii, 958 p. : 27 cm.. 9780273717225

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Marketing communications : an integrated approach /

By Smith, Paul R. . London : Kogan Page, 2011 . xviii, 483 p. ; 28 cm.. 9780749461935

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Beyond advertising : Creating value through all customer touchpoints /

By Wind, Yoram,. Hoboken, N.J. : John Wiley & Sons, 2016 . xxiv, 261 ; 24 cm. 9781119074229 (hardback : alk. paper)

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Marketing communications : touchpoints, sharing and disruption /

By Fill, Chris. New York : Pearson, 2019 . 775 p. ; 28 cm.. 9781292234977

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Contemporary Advertising and Integrated Marketing Communications /

By Weigold, Michael F.. New York: Mc Graw Hill , 2024 . 704 p. ; , E-C7/05682 (gốc) 28 cm.. 9781266077098

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