Thư viện Search for 'su:"Quản lý tiếp thị"'

Strategic electronic marketing : managing e-business /

By Kleindl, Brad Alan,. Cincinnati, Ohio : SouthWestern College Publishing, 2001 . xxi, 342 p. : 24 cm.. 0324013191

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Essentials of marketing /

By Lamb, Charles W.. Mason, Ohio : Thomson/South-Western, 2005 . xxxvi, 572 p. : 28 cm.. 0324282907 | 0324282915 | 0324282923 (package) | 0534558534 (Infotrac)

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Sales management : analysis and decision making /

Mason, Ohio : Thomson/South-Western, 2004 . xxi, 420 p. : 28 cm.. 0324191081

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Strategic marketing problems : cases and comments /

By Kerin, Roger A.. Upper Saddle River, NJ : Pearson/Prentice Hall, 2004 . viii, 696 p. : 29 cm.. 0131421840

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Marketing : creating and keeping customers in an e-commerce world /

By Zikmund, William G.. Cincinnati, Ohio : South-Western College Pub., 2001 . xxxiii, 689 p. : 29 cm.. 0324028113

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Marketing essentials /

By Farese, Lois Schneider. New York, N.Y. : Glencoe/McGraw-Hill, 2002 . T75, 772 p. : , Includes index. 29 cm.. 0078249511

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Digital business : concepts and strategy /

By Coupey, Eloise.. Upper Saddle River, N.J. : Pearson Prentice Hall, 2005 . xxiii, 433 p. : 24 cm.. 0131400975

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Marketing /

By Elliott, Greg.. Milton, Qld. : John Wiley & Sons Australia, Ltd, 2010 . xxx, 544 : 26 cm.. 9780470819654 (pbk.)

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Marketing /

By Grewal, Dhruv.. Boston : McGraw-Hill Irwin, 2008 . 536 p. (various pagings), col. maps : 25 cm.. 0073049026 (alk. paper) | 9780073049021 (alk. paper)

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Marketing principles & perspectives /

By Bearden, William O.,. Boston, Mass. : Irwin/McGraw-Hill, 1998 . xxxvi, 615 p. : 29 cm.. 0256218978

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Electronic commerce : from vision to fulfillment /

By Awad, Elias M.. Boston, MA. : Pearson/Prentice Hall, 2004 . xxi, 552 p. : 24 cm.. 013140265X

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Strategic market creation : a new perspective on marketing and innovation management /

Chichester [England] ; | Hoboken, NJ : Wiley, 2008 . xxiv, 439 p. : 25 cm.. 9780470694275 (pbk.) | 9780470725092 (hbk.)

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Essentials of services marketing /

By Hoffman, K. Douglas.. Fort Worth : Harcourt College Publishers, 2001 . xxi, 569 p. : , A variety of multi-media instructional aids are available to supplement the text. 24 cm.. 0030288924

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Strategic communications for nonprofits : a step-by-step guide to working with the media /

San Francisco : Jossey-Bass, 2008 . xxii, 177 p. : , "A publication of the Communications Consortium Media Center." | Rev. ed. of: Jossey-Bass guide to strategic communications for nonprofits / Kathy Bonk, Henry Griggs, Emily Tynes. c1999. 28 cm.. 0470181540 (pbk.) | 9780470181546 (pbk.)

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Best practice in market research /

Hoboken, NJ : Wiley, 2007 . 720 p. 0470065273 (cloth : alk. paper) | 9780470065273 (cloth : alk. paper)

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International marketing and export management /

By Albaum, Gerald . Harlow, England ; | New York : Financial Times Prentice Hall, 2008 . 706 p. : 25 cm.. 9780273713876

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Web marketing all-in-one for dummies(r) /

Hoboken, N.J. : Wiley, 2009 . xxxiv, 894 p. : , "8 books in 1, Establishing a web presence, Search engine optimization, Web analytics, Online advertising & Pay-per-click, E-mail marketing, Blogging and Podcasting, Social media marketing, Mobile marketing"--Cover. | Includes index. 24 cm.. 0470413980 (pbk. : alk. paper) | 9780470413982 (pbk. : alk. paper)

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Sales management : concepts and cases. International student version /

By DeCarlo, Thomas E,. New York : Wiley, 2010 . 472 p. 9780470418895

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E-commerce : business, technology, society /

By Laudon, Kenneth C.,. Boston. : Pearson Prentice Hall, 2010 . 822 p., [50 p.] : , E-B7/04591 (original, 4.266.639đ) 26 cm.. 0136100570 | 9780136100577

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Marketing management : an Asian perspective /

Singapore ; | New York : Prentice Hall, 2009 . 800 p. cm.. 9789810679934 | 9810679939

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Branding only works on cattle : the new way to get known (and drive your competitors crazy) /

By Baskin, Jonathan Salem.. New York : Business Plus, 2008 . viii, 261 p. ; 24 cm.. 9780470742570 (hbk.)

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Retail business kit for dummies /

By Segel, Rick.. Hoboken, N.J. : | Chichester : Wiley ; | John Wiley [distributor], 2008 . xviii, 384 p. ; , Originally published: New York: Hungry Minds, 2001. 23 cm.. 0470293306 (pbk.) | 9780470293300 (pbk.)

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Auditing markets, products, and marketing plans /

By Parmerlee, David.. Lincolnwood, Ill. : NTC Business Books, 2000 . xii, 193 p. : , At head of title: American Marketing Association. 28 cm.. 0658001337

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Conversations with marketing masters /

By Mazur, Laura.. Chichester ; | Hoboken, NJ : John Wiley, 2007 . 236 p. : 24 cm.. 0470025913 (cloth : alk. paper) | 9780470025918 (cloth : alk. paper)

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