Thư viện Search for 'su:"Service industries"'

Marketing your services : a step-by-step guide for small businesses and professionals /

By Putman, Anthony O.,. New York : John Wiley & Sons, 1990 . x, 246 p. ; , E-B7/04353 (original, 1.073.406đ) 24 cm.. 0471509485 | 9780471509486

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Essentials of services marketing /

By Hoffman, K. Douglas.. Fort Worth : Harcourt College Publishers, 2001 . xxi, 569 p. : , A variety of multi-media instructional aids are available to supplement the text. 24 cm.. 0030288924

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Essentials of services marketing /

By Lovelock, Christopher H.. Singapore ; | Hong Kong : Prentice Hall, 2009 . xxxii, 567 p. : , E-B7/04632 (original, 3.080.520đ) 28 cm.. 9789810679958 | 9810679955

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Services marketing : people, technology, strategy /

By Lovelock, Christopher H.. Boston : Prentice Hall, 2011 . xxii, 626 p. : , E-B7/04662 (original, 4.362.159đ) 29 cm.. 9780136107217

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Service management and marketing : customer management in service competition /

By Grönroos, Christian,. Chichester, England ; | Hoboken, NJ : John Wiley & Sons, 2007 . x, 483 p. : 24 cm.. 9780470028629

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Services marketing : people, technology, strategy /

By Lovelock, Christopher H.. Boston : Pearson, 2011 . 648 p. : , E-C7/01761 (copy) 28 cm.. 9780136118749

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Services marketing : integrating customer focus across the firm /

By Zeithaml, Valarie A.. New York : McGraw-Hill Education, cop., 2018 . xxviii, 514 p. ; 28 cm.. 9780078112102

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Uncommon service : how to win by putting customers at the core of your business /

By Frei, Frances.. Boston, Mass. : Harvard Business Review Press, 2012 . x, 247 p. : 24 cm.. 9781422133316 (alk. paper)

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Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /

By Schultz, Mike,. Hoboken, NJ : Wiley, 2009 . xv, 352 pages ; , Includes index. 24 cm. 9781118604342 (cloth)

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Services Marketing : Concepts, Strategies & Cases /

By Hoffman, K. Douglas. Australia : Cengage Learning, 2008 . 461 p. ; 28 cm.. 9781439039397

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Services Marketing : People, Technology, Strategy /

By Wirtz, Jochen. London : Publishing, 2022 . 665 p. ; 28 cm + . 9781944659820

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Essentials of Services Marketing /

New York : Pearson, 2023 . 649 p. ; 28 cm.. 9781292425191

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Open Services Innovation : Rethinking Your Business to Grow and Compete in a New Era /

By Chesbrough, Henry . United States of America : Jossey-Bass, 2011 . xiii, 242 p. ; 28 cm.. 9780470905746

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Testing 1 - 2 - 3 : Experimental Design with Applications in Marketing and Service Operations /

By Ledolter, Johannes . USA : Stanford University Press, 2007 . 300 p. ; 28 cm.. 9780804756129

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