000			02895nam a22003257a 4500
005			20250108114935.0
008			200226s2022 uk eng d
020			_a9781292400990
041			_aeng
082			_a658.8 _bCHA
100			_aChaffey, Dave _d1963-
245			_aDigital marketing : _bstrategy, implementation and practice / _cDave Chaffey, Fiona Ellis-Chadwick
250			_a8th ed.
260			_aHarlow : _bPearson Education Limited, _c2022
300			_axxvi, 534 pages ; _c28 cm.
520			_aDigital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning. This latest edition also links marketing theory with practical business experience to help you understand digital marketing in the real world through case studies from market-leading and cutting-edge companies such as ASOS, Spotify, and L'Oréal. Many useful features include self-assessment exercises and discussion questions to self-test your knowledge and understanding of the topics. With the 'Essential Digital Skills' boxes guiding you into developing key skills you will later need in the workplace, this leading textbook is a must-have guide for students and professionals.
650			_aInternet marketing
653			_aMarketing điện tử
653			_aTiếp thị số
700			_aEllis-Chadwick, Fiona
856			_uhttps://bookworm.vnu.edu.vn/EDetail.aspx?id=171626
911			_aYến
919			_a7Chương trình Keuka _bGiáo trình chương trình Keuka _cINS3283 _dMarketing số
919			_a20 Chương trình Help _bGiáo trình chương trình Help _cMKT209 _dMarketing số _dDigital Marketing
919			_a1Chương trình IB _bGiáo trình chương trình IB _cINS3039 _dMarketing Internet _dInternet Marketing
919			_aChương trình FDB _bGiáo trình chương trình FDB _cINS3235 _dTiếp thị số _dDigital Maketing
919			_a3Chương trình MIS _bGiáo trình chương trình MIS _cINS3283 _dMarketing số _dDigital Marketing
919			_aChương trình thạc sĩ MFM _bGiáo trình chương trình thạc sĩ MFM _cINS7093 _dMarketing số _dDigital Marketing
942			_2ddc _cTB
999			_c10043 _d10043