000 | 01875nam a22002537a 4500 | ||
---|---|---|---|
005 | 20240301153356.0 | ||
008 | 240229b us ||||| |||| 00| | eng d | ||
020 | _a9781398605978 | ||
082 |
_a658.8 _bKIN |
||
100 | _aKingsnorth, Simon | ||
245 |
_aDigital Marketing Strategy: An Integrated Approach to Online Marketing / _cSimon Kingsnorth |
||
250 | _a3rd Edition | ||
260 |
_aNew York : _bKogan Page, _c2022 |
||
300 |
_a399 p. ; _c28 cm. |
||
500 | _aTVB.1/00463 (orginal) | ||
520 | _aDigital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals. | ||
650 | _aElectronic commerce | ||
650 | _aManagement Internet marketing | ||
653 | _aThương mại điện tử | ||
653 | _aTiếp thị số | ||
911 | _aYen | ||
919 |
_a3Chương trình MIS _bSách tham khảo chương trình MIS _cINS3283 _dMarketing số _dDigital Marketing |
||
942 |
_2ddc _cBK |
||
999 |
_c10559 _d10559 |