000			01981nam a2200325 a 4500
999			_c1918 _d1918
001			VNU120130864
003			ISVNU
005			20211124164440.0
008			120302s2007 xxc|||||||||||||||||eng||
020			_a9780470126882
040			_aISVNU _bvie _cISVNU _eaaacr2
041	0		_aeng
044			_axxc
082	7	4	_a658.15/2 _222
090			_a658.15 _bSAN 2007
100	1		_aSanwal, Anand K., _d1973-
245	1	0	_aOptimizing corporate portfolio management : _baligning investment proposals with organizational strategy / _cAnand Sanwal.
260			_aHoboken, N.J. : _bJohn Wiley & Sons, _c2007
300			_axxvii, 190 p. : _bill. ; _c24 cm.
500			_aE-B7/04354 (original, 1.909.206đ)
505			_aOverview of corporate portfolio management -- Why is CPM important? -- Framework for CPM success -- What should be considered an investment? -- Mismanaging your corporate investment portfolio : the seven (and a half) deadly sins -- Bringing CPM to your organization -- Four-step roadmap to CPM success -- Techniques and tools to optimize your coporate portfolio -- Applying CPM to functional areas within the organization -- Information technology -- Innovation/research and development -- Marketing/advertising and promotion -- Capital budgeting and capital expenditure -- Sales force -- Case studies -- American Express -- TransUnion -- Hewlett-Packard -- Cisco Systems -- State of Oregon Department of Human Services -- Appendix: Useful tools, frameworks, and practices to enable CPM -- Personnel survey : understanding current company practices and attitudes toward CPM -- HP’s strategic financial analysis curriculum outline -- Useful information (diagrams, exhibits, and text) for building your CPM business case.
650		0	_aCorporations _xFinance.
650		0	_aPortfolio management
653			_aĐầu tư
653			_aManagement
653			_aQuản lý tài chính
653			_aQuản lý vốn
653			_aQuản trị
942			_2ddc _cBK