000			01482nam a2200361 a 4500
001			VNU140136818
003			ISVNU
005			20240311085655.0
008			120316s2012 nyu|||||||||||||||||eng||
020			_a9780071315128
040			_aISVNU _bvie _cISVNU _eaaacr2
041	0		_aeng
044			_anyu
082	7	4	_a658.8 _223 _bHAW
090			_a658.8 _bHAW 2013
100	1		_aHawkins, Del I.
245	1	0	_aConsumer behavior : _bbuilding marketing strategy / _cDelbert I. Hawkins, David L. Mothersbaugh.
250			_a12th ed. , International ed.
260			_aNew York : _bMcGraw-Hill Higher Education, _c2012
300			_axxvii, 772 p. : _bill. ; _c24 cm. + _e1 CD
500			_aE-C7/01611-30 (original, 704.000 đ)
520			_aConsumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
650		0	_aConsumer behavior
650		0	_aMarket surveys _zUnited States
653			_aChiến lược tiếp thị
653			_aHành vi tiêu dùng
653			_aKhảo sát thị trường
700	1		_aMothersbaugh, David L.
918			_aChương trình Keuka
918			_aMKT370
918			_aSách giáo trình chương trình Keuka
942			_2ddc _cTB
999			_c7063 _d7063