| 000 | 01221nam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | VNU140137104 | ||
| 005 | 20200924215529.0 | ||
| 008 | 120316s2010 nyu|||||||||||||||||eng|| | ||
| 020 | _a9780073378909 | ||
| 040 |
_aISVNU _bvie _cISVNU _eaaacr2 |
||
| 041 | 0 | _aeng | |
| 044 | _anyu | ||
| 082 | 7 | 4 |
_a302.23 _223 |
| 090 |
_a302.23 _bBAR 2010 |
||
| 100 | 1 | _aBaran, Stanley J. | |
| 245 | 1 | 0 |
_aIntroduction to mass communication : _bmedia literacy and culture / _cStanley J. Baran |
| 250 | _a6th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill Higher Education, _c2010 |
||
| 300 |
_axxiv, 450, [42] p. : _bcol. ill. ; _c28 cm. |
||
| 520 | _aEncourages students to be active media consumers and gives them an understanding of the role that the media play in both shaping and reflecting culture. This book features an updating of industry statistics, examples from the Iraq war, and the Presidential election. | ||
| 650 | 0 | _aMass media | |
| 650 | 0 | _aMass media and culture | |
| 650 | 0 |
_aMass media _xAudiences |
|
| 650 | 0 | _aMedia literacy | |
| 653 | _aPhương tiện truyền thông | ||
| 653 | _aTruyền thông đại chúng | ||
| 912 | _aNguyễn Thị Dung | ||
| 913 | _aKhoa Quốc tế 01 | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c7340 _d7340 |
||