000			01439nam a2200325 a 4500
001			VNU140137107
005			20200924215529.0
008			120316s2012 nyu|||||||||||||||||eng||
020			_a9780073526157
040			_aISVNU _bvie _cISVNU _eaaacr2
041	0		_aeng
044			_anyu
082	7	4	_a302.23 _223
090			_a302.23 _bBAR 2012
100	1		_aBaran, Stanley J.
245	1	0	_aIntroduction to mass communication : _bmedia literacy and culture / _cStanley J. Baran
250			_a7th ed.
260			_aNew York, NY : _bMcGraw-Hill, _c2012
300			_axx, 449, [41] p. : _bill. (some col.) ; _c28 cm.
520			_aEncourages students to be active media consumers and gives them an understanding of the role that the media play in both shaping and reflecting culture.a practical, applied approach to technology. This title addresses two significant challenges that instructors face in teaching course: trying to make course interesting and challenging, and trying to teach to students with a variety of computer backgrounds. It contains application to engage students who might be familiar with technology.
650		0	_aMass media
650		0	_aMass media and culture
650		0	_aMass media _vAudiences
650		0	_aMedia literacy
653			_aPhương tiện truyền thông
653			_aTruyền thông đại chúng
912			_aNguyễn Thị Dung
913			_aKhoa Quốc tế 01
942			_2ddc _cBK
999			_c7343 _d7343