000			01438nam a2200289 a 4500
999			_c7947 _d7947
001			VNU160137812
005			20210408101259.0
008			120309s2012 xxc|||||||||||||||||eng||
020			_a9781118027752
040			_aISVNU _cISVNU
041	0		_aeng
082	7	4	_a658.8 _bPOS
100	1		_aPoston, Leslie
245	1	0	_aSocial media metrics for dummies / _cLeslie Poston
260			_aHoboken : _bWiley, _c2012
300			_axx, 306 p. : _c24 cm.
520			_aWith so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts. This fun and friendly guide helps you determine which tool will serve you best for understanding your online audience. You'll learn to sift through all the information available about social media monitoring and metrics so that you can listen to what is being said about your business, read your analytic dashboard, understand what metrics mean for you, calculate your return on investment (ROI), and apply your findings to future social media marketing campaigns.
650		0	_aInternet marketing
650		0	_aMarketing research
650		0	_aOnline social networks
653			_aMarketing
653			_aQuản lý tiếp thị
653			_aTiếp thị
918			_aSách Quỹ Châu Á
942			_2ddc _cBK