000			01497cam a2200349 i 4500
999			_c9227 _d9227
001			18110373
005			20210408095620.0
008			140408s2015 njua b 001 0 eng d
020			_a9781118725603
020			_a1118725603
040			_aBTCTA _cBTCTA
082	0	4	_a658.8 _bBAR
100	1		_aBarnes, Roy A., _eauthor.
245	1	0	_aCustomer experience for dummies / _cby Roy Barnes and Bob Kelleher.
260			_aHoboken, N.J. : _bWiley Publishing, _c2015
300			_axiv, 342 pages : _c23 cm.
520			_aYou know that creating an engaging customer experience is essential to keep your company relevant and top of mind. Barnes and Kelleher offer practical, easy-to-implement solutions for incorporating customer engagement into your business plans to attract loyal, happy customers.
650		0	_aCustomer services.
650		0	_aCustomer relations.
650		0	_aRelationship marketing.
650		7	_aRelationship marketing
650		7	_aCustomer relations.
650		7	_aCustomer services.
653			_aQuản lý chung
653			_aQuản lý tiếp thị
700	1		_aKelleher, Bob,
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1513/2014937865-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1516/2014937865-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1603/2014937865-t.html
942			_2ddc _cBK