Albaum, Gerald

International marketing and export management / Gerald Albaum, Edwin Duerr. - 6th ed. - Harlow, England ; New York : Financial Times Prentice Hall, 2008 - 706 p. : ill. ; 25 cm.

Includes bibliographical references and index.

9780273713876


Export marketing--Management.

Marketing Quản lý tiếp thị Tiếp thị xuất khẩu

658.8/4