Lovelock, Christopher H.
Essentials of services marketing / Christopher Lovelock, Jochen Wirtz, Patricia Chew. - Singapore ; Hong Kong : Prentice Hall, 2009 - xxxii, 567 p. : 28 cm.
E-B7/04632 (original, 3.080.520đ)
9789810679958 9810679955
Service industries
Marketing Marketing dịch vụ Ngành dịch vụ
658.8 / LOV
Essentials of services marketing / Christopher Lovelock, Jochen Wirtz, Patricia Chew. - Singapore ; Hong Kong : Prentice Hall, 2009 - xxxii, 567 p. : 28 cm.
E-B7/04632 (original, 3.080.520đ)
9789810679958 9810679955
Service industries
Marketing Marketing dịch vụ Ngành dịch vụ
658.8 / LOV