Grönroos, Christian, 1947-
Service management and marketing : customer management in service competition / Christian Grönroos. - 3rd ed. - Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2007 - x, 483 p. : ill. ; 24 cm.
9780470028629
Customer services.
Service industries--Marketing.
Dịch vụ khách hàng Quản lý dịch vụ Tiếp thị
658.8
Service management and marketing : customer management in service competition / Christian Grönroos. - 3rd ed. - Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2007 - x, 483 p. : ill. ; 24 cm.
9780470028629
Customer services.
Service industries--Marketing.
Dịch vụ khách hàng Quản lý dịch vụ Tiếp thị
658.8