Hawkins, Del I.
Consumer behavior : building marketing strategy / Delbert I. Hawkins, David L. Mothersbaugh. - 12th ed. , International ed. - New York : McGraw-Hill Higher Education, 2012 - xxvii, 772 p. : ill. ; 24 cm. + 1 CD
E-C7/01611-30 (original, 704.000 đ)
Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
9780071315128
Consumer behavior
Market surveys--United States
Chiến lược tiếp thị Hành vi tiêu dùng Khảo sát thị trường
658.8 / HAW
Consumer behavior : building marketing strategy / Delbert I. Hawkins, David L. Mothersbaugh. - 12th ed. , International ed. - New York : McGraw-Hill Higher Education, 2012 - xxvii, 772 p. : ill. ; 24 cm. + 1 CD
E-C7/01611-30 (original, 704.000 đ)
Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
9780071315128
Consumer behavior
Market surveys--United States
Chiến lược tiếp thị Hành vi tiêu dùng Khảo sát thị trường
658.8 / HAW