Strategic communications for nonprofits : (Record no. 2189)

000 -LEADER
fixed length control field 02062nam a2200421 a 4500
001 - CONTROL NUMBER
control field VNU120131143
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200924215227.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120308s2008 xxc|||||||||||||||||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470181540 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470181546 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency ISVNU
Language of cataloging vie
Transcribing agency ISVNU
Description conventions aaacr2
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE
MARC country code xxc
082 74 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 22
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) STR 2008
245 00 - TITLE STATEMENT
Title Strategic communications for nonprofits :
Remainder of title a step-by-step guide to working with the media /
Statement of responsibility, etc. Kathy Bonk ... [et al.] ; foreword by Larry Kirkman.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. San Francisco :
Name of publisher, distributor, etc. Jossey-Bass,
Date of publication, distribution, etc. c2008
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 177 p. :
Other physical details ill. ;
Dimensions 28 cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Jossey-Bass nonprofit guidebook series
500 ## - GENERAL NOTE
General note "A publication of the Communications Consortium Media Center."
500 ## - GENERAL NOTE
General note Rev. ed. of: Jossey-Bass guide to strategic communications for nonprofits / Kathy Bonk, Henry Griggs, Emily Tynes. c1999.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 #0 - FORMATTED CONTENTS NOTE
Formatted contents note The basics of strategic communications -- Elements of a strategic communications plan -- Conducting research and targeting audiences -- Framing and developing messages -- Navigating a changing industry -- Making the most of your resources -- Earning good media coverage -- Responding to a media crisis and managing backlash -- Selecting and training spokespeople -- Capitalizing on the power of partnerships -- Chapters online : graphics, advertising, and evaluation.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Corporations
General subdivision Public relations.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Nonprofit organizations
General subdivision Management.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Kế hoạch quản lý
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Quản lý tiếp thị
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Quản trị kinh doanh
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Tổ chức phi chính phủ
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bonk, Kathy,
Dates associated with a name 1953-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bonk, Kathy,
Dates associated with a name 1953-
Title of a work Jossey-Bass guide to strategic communications for nonprofits.
710 #2 - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Communications Consortium Media Center.
912 ## -
-- Hoàng Yến
913 ## -
-- Khoa Quốc tế 01
914 ## -
-- Nguyễn Thị Hòa1
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Sách tham khảo
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
N/A N/A   N/A N/A Thư viện Trường Quốc tế - Cơ sở Hacinco Thư viện Trường Quốc tế - Cơ sở Hacinco Kho STK tiếng Anh 08/03/2012 1   658.8 STR 2008 E-B7/04486 23/09/2019 23/10/2019 Sách tham khảo