000 -LEADER |
fixed length control field |
02062nam a2200421 a 4500 |
001 - CONTROL NUMBER |
control field |
VNU120131143 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200924215227.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
120308s2008 xxc|||||||||||||||||eng|| |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0470181540 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780470181546 (pbk.) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
ISVNU |
Language of cataloging |
vie |
Transcribing agency |
ISVNU |
Description conventions |
aaacr2 |
041 0# - LANGUAGE CODE |
Language code of text/sound track or separate title |
eng |
044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE |
MARC country code |
xxc |
082 74 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8/02 |
Edition number |
22 |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
658.8 |
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
STR 2008 |
245 00 - TITLE STATEMENT |
Title |
Strategic communications for nonprofits : |
Remainder of title |
a step-by-step guide to working with the media / |
Statement of responsibility, etc. |
Kathy Bonk ... [et al.] ; foreword by Larry Kirkman. |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
San Francisco : |
Name of publisher, distributor, etc. |
Jossey-Bass, |
Date of publication, distribution, etc. |
c2008 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxii, 177 p. : |
Other physical details |
ill. ; |
Dimensions |
28 cm. |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
Jossey-Bass nonprofit guidebook series |
500 ## - GENERAL NOTE |
General note |
"A publication of the Communications Consortium Media Center." |
500 ## - GENERAL NOTE |
General note |
Rev. ed. of: Jossey-Bass guide to strategic communications for nonprofits / Kathy Bonk, Henry Griggs, Emily Tynes. c1999. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 #0 - FORMATTED CONTENTS NOTE |
Formatted contents note |
The basics of strategic communications -- Elements of a strategic communications plan -- Conducting research and targeting audiences -- Framing and developing messages -- Navigating a changing industry -- Making the most of your resources -- Earning good media coverage -- Responding to a media crisis and managing backlash -- Selecting and training spokespeople -- Capitalizing on the power of partnerships -- Chapters online : graphics, advertising, and evaluation. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Corporations |
General subdivision |
Public relations. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Nonprofit organizations |
General subdivision |
Management. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Kế hoạch quản lý |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Quản lý tiếp thị |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Quản trị kinh doanh |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Tổ chức phi chính phủ |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Bonk, Kathy, |
Dates associated with a name |
1953- |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Bonk, Kathy, |
Dates associated with a name |
1953- |
Title of a work |
Jossey-Bass guide to strategic communications for nonprofits. |
710 #2 - ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
Communications Consortium Media Center. |
912 ## - |
-- |
Hoàng Yến |
913 ## - |
-- |
Khoa Quốc tế 01 |
914 ## - |
-- |
Nguyễn Thị Hòa1 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Sách tham khảo |